Pop Up Footwear Store and Exhibition

Look At Pixels

TIME: 2017

SCALE: 3 x 12 x 3M

LOCATION: Shanghai

STATUS: Completed

TEAM: Xing Xiong, Tianyuan Sun

The two-dimensional screen, composed by a matrix of pixels,  represents the online shopping interface. Nowadays, more and more online stores shift their business to offline experience, which is called “New Retail”. Collaborated  with the online fashion platform “LOOK”, it aims to create a pop up store / exhibition space to not only host a footwear store, but also provide a physical – digital interactive exhibition, and even a social hub. By deconstructing the 2D mirror screen into a pushing/pulling pixels, it creates the third dimension, implying the online – offline interaction.

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