TIME: 2017
SCALE: 3 x 12 x 3M
LOCATION: Shanghai
STATUS: Completed
TEAM: Xing Xiong, Tianyuan Sun
The two-dimensional screen, composed by a matrix of pixels, represents the online shopping interface. Nowadays, more and more online stores shift their business to offline experience, which is called “New Retail”. Collaborated with the online fashion platform “LOOK”, it aims to create a pop up store / exhibition space to not only host a footwear store, but also provide a physical – digital interactive exhibition, and even a social hub. By deconstructing the 2D mirror screen into a pushing/pulling pixels, it creates the third dimension, implying the online – offline interaction.
